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Purpose

The Outreach WG oversees development of the ARKs-in-the-Open community, as well as the promotion of awareness, understanding, and adoption of ARKs, the only major persistent identifier scheme that is truly open, decentralized, non-siloed, and non-paywalled.

A short 2-3 sentence description of why the working group has been formed and what it will accomplish for the project.

Objectives

  1. Campaign strategy. Develop a process to gather requirements, priorities and models for shared community and infrastructure management (eg, consider using the ARK community survey draft created by the BnF).

  2. Communications and Marketing. Clearly articulate what ARKs are, how they can be used, and why they are essential (the “value proposition”) and implement a plan for promoting their adoption and use.  Examples include creating an “ARKs brochure” website using the arks.org domain name (similar to doi.org), keeping a world map of ARK assigning organizations updated automatically via geo-locations in the NAAN registry, organizing events such as the 2018 ARK summit, spreading the word in international conferences, etc. 

  3. Counting ARKs. People want to know how many ARKs there are in the world (as ARKs can be assigned without permission from a central assigning authority), and some organizations may opt to let us harvest stats from them about how many ARKs they have assigned. Work with the Technical WG to (a) draft requirements for simple summary counts that ARK assigning organizations can voluntarily post and maintain, (b) specify how those counts, once harvested, should be publicized, and (c) recruit organizations to opt in.

Deliverables

  • Kickoff: clarify objectives and assign roles for the three objectives

  • Month 1: share draft campaign and awareness strategies with the AG for early feedback and share it with sustainability WG for review

  • Month 2: draft requirements (and share with the Technical WG) and a vision for publicizing ARK counts; after feedback, begin implementing the campaign and awareness strategies

  • Months 3-5: several rounds of review, feedback, and revision, including public review via the arks-forum list; expect also interaction with the Technical WG when they share designs and prototypes

  • Month 6: work with the Technical WG to test the counting ARKs prototype; propose plan for ARKs brochure site; analysis from the results of the survey and share early basic results with the Technical WG for the needs for the standardization process

  • Months 7-12: reach out to recruit more organizations with ARKs to be counted

  • Month 11: production-ready brochure site, including publicity about the survey; production-ready ARK counting is in place

  • Month 12: updated WG objectives and deliverables for the coming year, with an accordingly updated overall AITO roadmap

Resources

A list of existing documents and other resources for reference. Add to this list as content is created by the working group.

Working Group Members

Initial proposed members:

  • John Howard (AG Liaison), University College Dublin

  • Sébastien Peyrard (AG Liaison), BnF

  • ...

List all members, using the wiki @ symbol feature to link their user profile to the document

Meeting Times

List the regular meeting time for the working group, and access information if the working group is open. TBD

Communication Channels

How will the working group communicate? list any Zoom meetings, Slack channels, Google groups etc.

Agendas and Notes

  • Link the wiki child pages to a listing of agendas and notes

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