Target: Small college/university associations
Identify two levels of contacts:
Level 1
Profile: President, Chief Executive Office, Executive Director
Goal: schedule initial conversation with organization leader and ideally convince leader to allow DuraSpace to contact members directly
Level 2
Profile: Vice President, Director of Member Relations/Services, Chief Operating Office, Chief Technical Officer
Goal: schedule initial conversation and ideally convince to allow DuraSpace to contact members directly OR recommend the organizational purchase of DuraSpace services that would then be provided to members
Level 1 & 2 Organizations & Contacts
Make contact w/ those identified: All MVP letters
8.24.16 Initial contact
Level 1 Sent to 22 people (LETS TALK access and preservation solutions for your members)– 40.9% open rate
Level 2 Sent to 17 people (JUMPSTART digital access and preservation with DuraSpace hosted solutions) – 46.7% open rate
9.7.16 Follow up
Level 1 Sent to 21 people (Time to talk access and preservation solutions)– 33.3% open rate
Level 2 Sent to 17 people (Time to talk access and preservation solutions ) – 43.8% open rate
9.13.16 Follow Up 2 – Schedule a call
Individually sent to 36 contacts (3 previously unsubscribed)
Heard back a 'no thank you, please remove me, etc...) from 3
