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Attendees

Mike Conlon

Ann Beynon

Virginia (Ginny) Pannabecker

Dong Joon (DJ) Lee

Terrie Wheeler

David Wilcox

Resources

Agenda

  1. Review notes and actions items from last meeting
  2. Review group resources
    1. Value proposition
    2. Membership letter templates
    3. TAMU marketing materials
  3. Review prospects
    1. Any updates?
    2. Are we missing any other fields/tabs?
    3. Starting to fill in missing information
    4. Assignments for outreach
  4. What else should we be working on?
    1. Presentation templates
    2. Conferences/events to attend
    3. ?

Notes

  1. Review notes and actions items from last meeting

    1. Materials for membership group to use was main focus - pitch, marketing proposition, marketing letter templates, Presentation templates, Shared document that identifies the value proposition, Open up the wiki page and spreadsheet so team can access

  2. Review group resources

    1. Overall thoughts on Membership Campaigns

      1. Establish a goal of xxxx $ that will go towards xxx specific goals in the following 1-2 years

      2. Describe progress / examples of progress and new features or whatever that were ‘made possible through membership $’

      3. Wiki information is really valuable - how can we highlight this - such as the FTE employees needed to launch / maintain a VIVO instance

        1. With an FAQ on the VIVO site?

    2. Value proposition

      1. Started brainstorming

      2. Need value statement for different membership levels; there is some info on some related benefits as all VIVO members are Duraspace members (this is also an example of how the VIVO membership description could look): https://duraspace.org/membership/value-and-benefits/

      3. Where else can we get info on membership benefits?

        1. Mike

        2. VIVO wiki - Project charter: https://wiki.duraspace.org/display/VIVO/VIVO+Project+Charter+v+1.1Shows a breakdown of membership benefits by category

          1. Add examples of what benefits are (such as examples of Duraspace Professional Development opportunities)

          2. Clarify meaning of ‘project logo for members use’ benefit

          3. Link to where members show as categories of members on VIVO site: https://duraspace.org/vivo/community/members/

    3. Membership letter templates

      1. Templates started for Initial Inquiry, Membership Ask, Upgrade Ask - what else do we need for each of these; need to write these

      2. Pending info from Mike

        1. Make a list of following to draw from to add to these letters

          1. 1-2 (or more) specific examples of progress from last year or 2

          2. 1-2 (or more) specific funding goals for next year or two with $ amount (estimate) for xxx production / other specific product development or other item

    4. TAMU marketing materials

  3. Review prospects

    1. Any updates?

    2. Are we missing any other fields/tabs?

      1. Added Country, Taskforce owner

      2. Changed Contact to Other VIVO Connection; clarified Decision Maker and Advocate are at the Prospect institution

    3. Starting to fill in missing information

      1. Go ahead where possible

      2. May be able to do more of this when Mike can attend

    4. Assignments for outreach

      1. David will send an email to the Membership TF to ask everyone to sign up to be TF owner so we can fill in the slots - start with ones where you have a connection

      2. Okay to add yourself as another VIVO connection even if already have a TF owner b/c good to know who we can reach out to for help, discussion, info, etc.

  4. What else should we be working on?

    1. Assignments on spreadsheets - add yourself

    2. Letter templates - work on these

    3. Presentation templates - add to what David has started

    4. Conferences/events to attend - make notes on ideas

Action Items

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