Agenda:
Attendees: Este Pope Dustin Slater Maurice York Jon Dunn Robin Lindley Ruggaber Christopher Awre Melissa Anez
Guests: Carol Minton Morris David Wilcox
Agenda:
- Discussion with LYRASIS staff about marketing/outreach efforts for Fedora 6.
- Review our existing deliverables and evaluate what we should have as our next deliverables in the strategy template based on the production position, strategy updates, and in light of changes organizationally with Duraspace joining LYRASIS
- Task for subgroup: "Subgroup members to review of column U "Deliverables" on the FCRepo strategy template by our next meeting on February 12th. Add comments to each item in the deliverables column and we will review together and update the spreadsheet at our next meeting."
Notes:
Carol Minton Morris talking with us about LYRASIS communication channels.
review Fedora 6 Communication plan: https://docs.google.com/document/d/1Wqfu6MAfCODQqihHoqgCKQKXfqgYQdQ10hrmU4IuKFo/edit
Content needs to come from Fedora team. Lyrasis communications staff have venues.
- Publications that come out regularly
- Monthly publication of some aspect of the LYRASIS organization.
- Quarterly CEO newsletter - goes to members of LYRASIS - 4 times a year
- LYRASIS + Duraspace lists - 14-15K list members/subscribers
- Working on a serial publications calendar so all community members understand about how to get the word out
- Social media channels - 20K followers, on several channels.
- Community lists
- LYRASIS digest roll-up newsletter. Similar to Duraspace digest. bimonthly. Roll up of everything on Lyrasis blog.
Q from subgroup: Type of work that LYRASIS team does - not content strategy per se? We have identified a need for a marketing strategy in Fedora - goals of strategy and identity. None of us are marketing people - we had thought to look for a company that does that. Now with merger - is marketing something a capacity for the LYRASIS team. Identifying what are the pathways going forward.
- across LYRASIS communities are looking for similar market research support. To understand potential market for Fedora. Membership communications team in LYRASIS - not budgeted to do individual market research for the community-supported open source projects. Agree this is a need. Can bring that back to the group and discuss - is there a way to facilitate this in the future.
Q from subgroup: might there be opportunity for a holistic market research across all the communities - looking at the whole of programs and what opportunities there are, in addition to the individual approach perhaps?
- there is work being done across LYRASIS that is somewhat similar to this. But not specifically like this going on. Will bring perspective of this group to LYRASIS and see where things land.
Q from subgroup: community-supported programs - discussion of how to integrate the Duraspace programs into website?
- yes there is ongoing discussion about this. You can still go to individual Fedora, VIVO, DSpace sites, and there is a strategic development about how to integrate into LYRASIS structure. It is in process.
Carol's role - assigned to be a liaison to groups like ours. All of the open source project communities have marketing/communication subgroups formed by steering committees.
LYRASIS booth - promoting Fedora and all the other offerings. Does show up at a lot of conferences, but somewhat different from Duraspace side of things.
Q from subgroup: what about outreach to global audiences for Fedora? Michele continues to be the outreach point person for this. Interest in what their is to offer beyond DSpace. He is involved in messaging. We should reach out to him about specific messaging and timing around messaging for Fedora 6. Good to engage partner orgs like COAR and EuroCriss. Also look at the conferences/meetings doc, thinking about LYRASIS overall not just Fedora. Bring LYRASIS presence more fully into the global digital preservation community.
Focus on both Fedora 6 and also on building the global digital preservation community through LYRASIS.
Q from Subgroup - thoughts or suggestions for us?
As we work on FEdora 6 communication - be in touch with Carol - she is now a liaison with the community groups like Fedora. To get content from us when we have something to share. If we have a blog post we want - she drafts, we help edit, she posts it. Streamlined workflow. She also works with David closely.
We would like to have testimonials of implementers/testers.
Could we band together to get a market research process. Catalyst fund - this is something that could benefit from this grant. Market research for what are our markets (VIVO, DSpace, Fedora) for these related but separate entities?
Carol can reach out to Laurie Arp about a Catalyst fund application. A lot of potential for all of the community supported open source groups.
Is this a valuable initiative beyond the catalyst fund? Would be beneficial regardless of the Catalyst fund.
Next Steps:
Maurice York to write two sentences for the Catalyst
Carol Minton Morris talk with Laurie, and others at LYRASIS and VIVO, find out if this is even do-able in the time we have.
Este Pope will find out about market research possibilities
Carol Minton Morris will report back with recommendations on Catalyst fund or with it going somewhere else. Leaders/subgroup to determine how to move forward.
Be in touch with Carol about how to get the word out about the release of Fedora 6.
